Effects Of Offenders And The Community Criminology Essay

Effects Of Offenders And The Community Criminology Essay The use of incarceration as a punitive and rehabilitative approach to crime has been around for centuries. The use of penitentiaries began in the 18th century in England. The British society started a move away from corporal punishment and more towards imprisonment with the hope that it would reform the mind and body (Jackson, 1997). These changes eventually paved the way for the establishment of penitentiaries throughout Europe and onto the United States. Historically, imprisonment was based on the concept of punishing those who wronged society, by inflicting suffering on the body. Today its strives to achieve its basic tenets consisting of punishment, deterrence and rehabilitation. In focusing on the United States, over the past thirty years the country has experienced an unprecedented rise in the use of incarceration. In 1972 there were 330,000 people residing in prisons and jails, today there are 2.1 million (King, Mauer Young, 2005). During this time span, the population rose b y less than 40 percent yet the number of people in prison and jail rose by more than 500 percent. To explain this dramatic change, we must look to factors such as changing crime rates, demographics, cultural shits and politics (King et. al., 2005). Today, there are many conservative, steadfast politicians who bank on getting tough on crime. In this light, we must evaluate whether institutionalization is the best method for diminishing crime and whether those offenders being imprisoned, are being set up for success or for failure, especially in their ability to reintegrate back into society once their time has been served. We must address the fact that these offenders, once imprisoned, encounter serious psychological changes and stigmatizations. The incarceration of an individual affects more than just the individual, but also family, peers and the community. The release of an offender back into society leaves one vulnerable and scared by an ex-con label. Their reintegration back int o society is a critical stage that is dependant on certain vital factors, which contribute to whether one will inevitably lead a continued life of crime or a life of desistance. Is incarceration really a remedy to crime, a so-called deterrent for future criminal activity, or merely a mechanism for labeling someone as a deviant member of society? It is important to assess what is actually known about the impact of imprisonment on crime control and with that in mind we must examine how incarceration rates have increased. The use of incarceration has significantly grown over time and the United States has become by its own creation, an extremely punitive system. The enactment of tougher sentencing rules, restrictive release patterns and the abolition of parole in some states have supported a system based on this concept. Many advocates of the system, including the Department of Justice, support this approach and have stated that tough sentencing means less crime (King et. al., 2005). However, an overview of changes in incarceration and crime in all fifty states revealed that there is no consistent relationship between the two. Crime did not decrease merely because incarceration was increasing (King et. al., 2005). Therefore, incarceration may not be the most effective way to achieve results in crime control. Advocates believe t hat by locking someone up, they can physically no longer commit crime. This concept may very well uphold to be true, but what about after their release from prison? Will they be more susceptible to or away from crime? Introducing someone to a life of incarceration inevitably leads to institutionalization and the effects of prisonization, which can seriously hinder ones adaptation and reintegration process. Institutionalization is a term used to describe the process by which inmates are shaped and transformed by the institutional environment in which they dwell. Sociologist, Irving Goffman described in his book Asylums, that institutions were a place of residence and work where a large number of like-situated individuals, cut off from the wider society for an appreciable period of time, together lead an enclosed, formally administered round of life (King, 2000, p. 2). By this account, we can claim prisons to be a form of institution. Later, the term was also coined prisonization when it occurred in correctional settings (Haney, 2001). The term, often thought pejoratively, expresses the negative psychological effects of imprisonment. Goffman identified five modes for adapting to an institutional life. The first step involved a situational withdrawal, where prisoners begin to minimize their interaction with others. Next, prisoners form antagonistic behavior and refuse to cooperate with staff members and begin to show hostility towards the institution itself. This type of behavior will often result in prisoners being sentenced to the conditions of solitary confinement. Colonization is a step in which involves the prisoner making a transformation to which he or she becomes institutionalized. In this step, prisoners begin to feel that life in prison is more desirable than life outside the prison. Next is the conversion step, which leads prisoners to adopt to the behavior that the guards and facility regard them to be like. The last step in the adaptation mode is the so-called playing it cool segment. In this stage, prisoners stay out of trouble and conform to their surroundings so that when they are released, they ca n have a maximum chance, in the particular circumstances of eventually getting out of prison physically and psychologically undamaged (Haralambos Holborn, 1995 p. 306). Once an offender is confined to an incarcerated life, the prisoner often is forced to undergo a unique set of psychological changes in order to survive the prison experience. Prisoners must undergo serious adaptations and recognize the deprivations and frustrations that come along with a prison life. This is commonly referred to as the pains of imprisonment and most certainly carries certain psychological effects (Haney, 2001). Such psychological symptoms can include dependence on the institutional structure, hyper vigilance, interpersonal distrust, suspicion, emotional over-control, alienation, psychological distancing, social withdrawal, isolation, incorporation of exploitative norms of prison culture, diminished sense of self-worth and personal value and post-traumatic stress reactions to the pains of imprisonment (Haney, 2001). With the rate of incarceration increasing, it also brings about the changes in prison populations. As a result, the size of the U.S. prison population has led to widespread issues in overcrowding. Penologists have described this dilemma by claiming that the U.S. prisons are in crisis and have characterized each new level of overcrowding as unprecedented (Haney, 2001). The United States incarcerates more persons per capita than any other nation in the world. The U.S. rates have consistently been between four and eight times more than those for other nations such as Japan, Netherlands, United Kingdom and Australia (Haney, 2001). This combination of both overcrowding and rapid expansion of prison systems adversely affects the living conditions in these prisons. Overcrowding leads to jeopardized prisoner safety, compromised prison management, and limited prisoner access to meaningful programming. The rehabilitative process is in effect significantly hindered. Many sociologists, psychologists and psychiatrists, have studied the process of prisonization extensively and all agree that the process involves a unique set of psychological adaptations that often occur in varying degrees in response to the extraordinary demands of prison life (Haney, 2001). A prisoner must incorporate the norms of prison life into their habits of thinking, feeling, and acting. However, given todays expansion and overcrowding of prisons, this is a demanding and dangerous process. The prison environment is not a friendly one and many soft criminals leave prison as hardened criminals. Prison life can consist of many negative attributes, which affect a prisoners ability to rehabilitate. The more overcrowding in prisons, the less access to rehabilitation, which therefore leads to higher reconvictions rates (Hanks, 2008). The presence of gangs and violence within prisons, along with the feelings of anger, depression, rage and sadness all accompany incarcerated individua ls. Prisons are often the scenes of brutality, violence and stress to the point where many prisoners are concerned for their own safety. The increase in sentence lengths for prisoners also results in prisoners experiencing higher levels of psychological strains of imprisonment due to the longer periods of incarceration time. The psychological isolation of prison from ones community, the lack of prison visitation programs and the already scarce resources that have been used to maintain ties between prisoners and their families and the outside world, seriously affect the prisoners chances for survival and rehabilitation (Haney, 2001). Juveniles are especially more prone to the effects of prisonization. An example of such transformation is the case of Boston Billy. Billy spent half his life in prisons and jails and claimed that these institutions were horrible places that toughened up people up to a point that you dont care (Bhati Piquero, 2008). Once the institutionalization phase has been completed, the prisoner must eventually undergo their reintegration back into society. Facilitating the transition from prison back to the free world is a very delicate and critical stage. There are many stigmatizing aspects of incarceration, which may result in a prisoners inability to successfully make the transition. Prisons are aimed to essentially cure criminals of crime so they can be fit to reenter society, however, this concept may not be so encouraging. Studies show that whether a prison releasee will reoffend once back in society depends on their life trajectory and life course post prison life. Certain factors contribute to the indication of whether they will have a successful readjustment. However, the stigma of a deviant past and life in prison never leaves their mind. We live in a society that unfortunately judges those for doing time and often society is the culprit to the basis of their reoffending and self-fulfilling proph ecy to remain deviant. PRISON ISSUES Prisons have traditionally been coined schools of crime. The prison experience helps to build up resentment, expose prisoners to many skilled offenders who help to teach them many tricks of the trade. Many inmates will often go into prison as petty, nonviolent offenders who are released back into society as now serious, violent offenders. It is customary to state that two-thirds of all released prisoners will be back in prison again within three years of their release (Stevens, 2004). Since prison life is comprised of its own structure and institutional rules, a form of governing amongst this institution will exist. There are at least four sets of codes, or rules, that govern prison life: (1) the official administrative rules and regulations; (2) the convict code; (3) the color line; and (4) gang membership rules (Stevens, 2004). The official rules are the basic tenets of acceptable and unacceptable behaviors and rules. The convict code is an idealized description of how the perfect convict should behave. The color line is rather an invisible code, which one instantly becomes aware of when certain racial groups appear to be dominating or in control. Race tends to be a factor in many prison issues such as the determination of friendships, cell assignments and cell locations. This process is sometimes referred to as balkanization (Stevens, 2004). Gang codes also dominate some prison lives and tend to be underground outlines for criminal enterprises. Similar to Goffmans theory on institutionalization, Wheeler (1961), found that inmate commitment to prison society followed a U-shaped curve. When an inmate first enters the prison, they enter so still being committed to the rules of conventional society, however as time passes, their misbehavior increases. This misbehavior begins to reflect a commitment to inmate codes. As their release from prison is encroaching, they begin to renew a commitment to the values of the outside world. This can be viewed in a positive light because it signifies that most inmates orient themselves for law-abiding behavior shortly before they are released (Stevens, 2004). However, there remains no assurance in knowing that a released prisoner will avoid continuing a life of crime. LABELING THEORY IN CORRELATION TO INSTITUTIONALIZATION Labeling theorists argue that the state is to blame for anchoring people in their criminal careers. Prisons are not the answers to solving our crime problems and they are in fact, dangerously criminogenic. There is a significant societal reaction towards offenders and when they are treated like such, there lies the unanticipated consequence of creating the very behavior we seek to prevent. Society makes assumptions about offenders and sees them as people with poor character who will most likely recidivate. This public scrutiny can either shame the offender into conformity or push them into crime because they see no other means to overcoming their label. Chiricos, Barrick, Bales and Bontrager (2007) conducted a study on the fate of convicted felons facing probation. In support of labeling theory, Chiricos et. al. concluded that, being adjudicated a felon significantly and substantially increases the likelihood of recidivism in comparison with those who have had adjudication withheld ( Cullen, Lilly Ball, 2011, p. 151). Further research on the effects of imprisonment has been conducted by criminologists in which have also supported labeling theory. Three general conclusions have been resulted which claim that a custodial sanction has either a null effect or criminogenic effect, the longer the time spent in prison leads to a higher likelihood of recidivism and lastly, the harsher the prisoner living conditions, the higher the likelihood of reoffending (Cullen et. al., 2011). A meta analysis of 50 studies analyzed the effect of prison sentences on recidivism and found that longer prison sentences were associated with higher recidivism rates for both high and low risk offenders. It was also reported that lengthy exposure to the harsh conditions of prison life and the institutionalization resulting from that living, has both short and long term effects on an individuals ability to readjust to life outside prison (Visher Travis, 2003). It is important to realize that there are collateral effects of incarceration and the reentry process is fundamentally a dynamic, social process. The public stigma attached to an ex-convict status seriously affects the reintegration process. We can deduce that prisons may in fact be doing more harm than good. REINTERGRATION AND POSTRELEASE Recidivism is directly affected by post prison reintegration and adjustment. This is in turn, dependent upon four sets of factors: personal and situational characteristics, social environment of peers, family, community and state-level policies (Visher et. al., 2003). Understanding an individuals pathway to reintegration and the various support systems necessary, both privately and governmentally are crucial to a successful integration. Reconnecting with the institutions of society is a goal and a process in which a released offender must consistently work through and one to which policymakers need to take attention to. In 1994, the Bureau of Justice Statistics conducted the largest study of its kind when it examined criminal recidivism using a sample of 300,000 prisoners released in 15 states. The study found that 67.5 percent of prisoners were arrested for a new offense within three years and 51.8 percent were back in prison for committing a new offense or violating their parole. T hese percentages demand for progress in the reintegration process. In 2002, the federal government awarded $100 million dollars to the states in order to help develop more effective reentry programs for those released from prisons (Visher et. al., 2003). Similar to the social bond theory, the process of reintegration is dependant upon a prisoners attachment and bonds to society. Strong ties between prisoners and their families have the strongest positive impact on their post release success. A commitment to family roles is imperative to avoiding a life of crime. Rejoining the labor market and ensuring stable and consistent employment is also crucial in the process and often this element is diminished for prisoners who have dismal job prospects given that they have learned few marketable job skills while institutionalized. These offenders will often find difficulty in finding a job while being labeled as an ex-convict (Cullen et. al., 2011). The stigma of a criminal record is a significant barrier in the search for employment. Watts Nightingale (1996) reported that as many as 60% of ex-offenders are not employed within one year after their release and this figure is partly due to the limited availability of felon-friendly employers ( Counsel on Crime and Justice, 2006). Laub and Sampson found that incarceration as a juvenile had a negative effect on later job stability, which was also negatively related to ones continued involvement in crime over the course of their life (Bahr, Armstrong, Gibbs, Harris Fisher, 2005). Many offenders will leave jail feeling unprepared for their release and face obstacles in their way towards becoming a healthy and productive member of their communities. In a focus group study of women and men, researchers found that substance abuse, employment, and housing were the most significant factors that facilitated or blocked successful reintegration into communities (Weiss, Hawkins, Despinos, 2010). Leaving a highly structured environment like a prison for an unstructured society leaves many decisions and responsibility for an individual to consider. Post release is a highly vulnerable time for ex-convicts and their susceptibility to negativity is very probable. COLLATERAL EFFECTS OF IMPRISONMENT Recently, the effects of imprisonment on families and communities have been becoming a focus of research for some. Hundreds of thousands of prisoners return to their communities annually and therefore, the reentry process has become an increasing interest. The extents of the consequences that result from mass incarceration often go beyond just the individual offender but also onto their families and their communities. Research has indicated that due to the rise in incarceration rates, there has also been an increase in broken homes and disenfranchised communities (Counsel on Crime and Justice, 2006). The Counsel on Crime and Justice introduced the existence of the concept of collateral effects which refers to the unintended negative consequences that result from an offenders conviction and incarceration. Incarceration effects more than just the one being locked away and the costs of imprisonment are paid both directly and indirectly on many levels. Imprisonment can directly negatively affect the offenders family and children and can include personal, social, financial, emotional, psychological, and physical concerns. Social and economic structures of communities are also affected. Researchers will also argue that the removal of offenders from communities does harm, especially in communities of color (Counsel on Crime and Justice, 2006). Incarceration can also be conceptualized as a form of coerced mobility. Coerced mobility is a practice that takes large numbers of males out of inner-city communities for prolonged absences (Cullen et. al., 2011). While it would be appropriate to suggest that offenders are liabilities in their communities, theorists also suggest that they are also assets to the community in the sense that they are members of their own social networks as well as income providers. Therefore, the elimination of these offenders from communities will also result in social disorganization and weak economic development. THE CREATION OF AN AT-RISK POPULATION Many people tend to forget the fact that imprisonment affects more than just the individual being imprisoned. Incapacitation can be contagious and unintentionally creates an at-risk population for some. For example, today there are an increasing number of children with incarcerated parents. It is estimated that 1.5 to 2 million children are affected nationwide by incarcerated parents (Miller, 2006). There is evidence to suggest that these children are responding negatively to being separated from their parent. A child with an incarcerated parent is often left feeling depressed and sad which leads to externalizing behaviors that may include aggression and delinquent activity. Approximately 50% of youths in the correctional system have a parent in the adult correctional system. Children with parents in prison are 5 to 6 times more at-risk to become involved in the criminal justice system, however the short and long-term effects of this phenomenon are difficult to accurately quantify (M iller, 2006). We can therefore observe that in this aspect, prisons are causing more harm than good by creating a repercussion factor. More crimes are essentially being committed or going to be committed as a result of someone being taken out of the community, especially in the case of a person who had family bonds tying them to the community. Children and youth are impressionable and vulnerable beings who are learning by example. The reality of incarceration in their home life is a life-altering experience, which can often set the course or direction for their own path towards criminal behavior. LIFE COURSE PERSPECTIVE VERSUS DETERRENT THEORY There is much research on why people commit crime, but much less research about why people who have committed criminal acts choose to desist from crime. In reviewing the post release life of offenders, the theory to focus on is life course perspective. Refraining from crime depends on ones local life circumstances. There are certain transitions that can help to increase social bonds and may help to alter a criminal trajectory. Bahr et. al (2005) explored the entry process by interviewing 51 parolees three times, over a period of three months from their release from prison. Of the 51 parolees, 10 were reincarcerated within six months after their release from crime. The findings suggest that overall, a network of family relationships is important in making the transition from prison life to community life. The extent of ones family bonds helps to change the criminal trajectories of parolees. The quality of the parent-child bond also significantly influenced the likelihood of a parolee returning to prison. While there have been established links between incapacitation and crime on a negative standpoint, there are also findings that support incarceration as a deterrent. Incarceration can influence criminal careers based on two strands of criminological theory, those that focus on the role of punishment and that which focuses on the relationship between past and future criminal activity (Bhati et. al., 2008). A key policy question in criminology is whether incarceration serves as a deterrent, criminogenic or null effect on subsequent criminal activity. Given that a lack of research exists in this area, Bhati et. al. (2008) conducted a study on this topic by developing micro-trajectories using information from past arrest patterns. The date used in this research came from a larger study on recidivism of prisoners released in 1994, which was collected by the Bureau of Justice Statistics. A total sample of 32,628 persons was studied across 15 states. The findings reported that 96 percent of the releasees were either deterred from future offending or merely incapacitated by their incarceration. A small percentage consisting of 4 percent of the releasees exhibited a criminogenic effect. This study is not consistent with the labeling theory hypothesis but instead is more in favor of deterrence-based theories. However, this data also raised the question of generalizibility as it only consists of data on 15 states in a country of 50. DISCUSSION In review of the literature on institutionalization, incarceration and its effect on crime, we can conclude that there is significant evidence linking incarceration with crime. While researchers have struggled to accurately quantify the degree to which crime reduction is attributable to imprisonment, the truth remains that prisons may actually be doing more harm than good. The effect of incarceration on subsequent criminal activity at the individual level is still far from being recognized and further research on the area is needed. However, we can recognize that the incarceration experience as a form of punishment tends to have varied effects on offenders. For some it may operate as a deterrent, others as a criminogenic factor and for some irrelevant either way. It is sad to realize that in our society, one single deviant event can be enough to stigmatize a person indefinitely as an offender or as a deviant person. Some offenders leave prison and make the case that they have permane ntly changed and are reformed, new people. Unfortunately, there is a negative bias with this, and labeling theorists will agree that regardless of whatever reformation is claimed, the deviant stigma will continue to exist. For some, ones past behavior is the best predictor of their future behavior. Researchers can support this by finding that well over half of ex-prisoners are returned to prison within 3 years of their release. In todays world it is much easier to establish oneself as deviant, than it is to establish ones credentials as a reformed person. As a result of labeling theory, many members of society are unwilling to take a chance on a once incarcerated individual who appears to be trying to make positive steps forward. These obstacles only hinder an offenders chance for effective survival and reintegration into society. Incapacitation strategies seek to reduce crime and do so in some ways. It is true that incarcerated offenders are prevented by incapacitation from committing further crimes, but at what cost to themselves and to society. Incapacitation strategies take a slice out of an individuals career, but whos to tell that that career will cease once they are back in the free world. The United States currently has one of the highest incarceration rates in the world with over two million people under the jurisdiction of correctional authorities (Weiss et al., 2010). The majority of this rate can be blamed on the get tough on crime movement and the nations continued war on drugs. In comparison to other industrialized nations, these rates are five to eight times higher and have risen significantly over the last thirty years (Weiss et al., 2010). The criminal justice systems use of correctional facilities to punish those members of society who violate laws and commit crimes is a method based on the concept of deterrence. The idea of becoming institutionalized and taken out of society for a period of time is suppose to make an individual recognize his/her bad behavior to the point to where he/she will no longer behave in such a way for fear of becoming institutionalized again. At the same time, society can be at peace knowing that that person is no longer a current threat to society. However, the stages involved in this transition involve many negative aspects, which question its intended function. The process of institutionalization and becoming prisonized is a traumatic event filled with psychological changes that in some cases never heal or reshape themselves. Institutionalization desensitizes offenders and creates hardened criminals, the very thing it seeks to prevent. During prisonization, physical and psychological trans formations occur which negatively changes an individual, but are however, necessary in order for an individual to survive the entirety of the experience. During the time in which an offender is incarcerated, those close to him such as his family and community may be suffering as a result of this imprisonment. An offender with children loses the ability to bond with their child and as a result, the child faces the risk of becoming scared from the experience. This detachment from a parent can result in negative forms of behavior and delinquency and as research has demonstrated, children with incarcerated parents have a much higher risk for getting involved in correctional settings themselves. In this respect, imprisonment promotes crime. The community also suffers greatly when those are taken out of it. People are assets to a community in the sense that they are members of the social networks and everyone, a possible income provider. The elimination of offenders from communities results in social disorganization and weak economic development. When there is a weak economic and social disorganization, a breeding place for crime will persi st. Prison life is another world, one that often does not make ease for a smooth transition back to reality. Research has shown that the stage of reintegration back into society once being institutionalized, is a very critical stage and to which is dependant on several factors. The life course perspective focuses on the steps necessary in ones life to avoid a criminal trajectory. A combination of life course theory and social bond theory creates a medium to which explains the elements necessary for a successful reintegrated life, void of crime. Family bonds, especially that of child-parent bonds, are extremely important in the reintegration process. Socialization with positive peers and consistent and steady employment are also crucial to the process. A lack of one or more of these bonds creates an opportunity to allow for crime to justify means. In this process, an offender is also combating stigmatization. In accordance with labeling theory, ex-convicts have a difficult time in their r eintegration period due to the stigma that is placed upon them. For some, this presents a hardship that is often impossible to defeat and some offenders will often give into their label and become self-fulfilling prophecies. Labeling theory appears to be a valid effect of institutionalization as research has shown that as many as half of the offenders released from prison will return within three years of their release. This evidence can support labeling theory as an obstacle in the way of successful reintegration and deterrence from recidivism. As we move towards an era highly focused on a punitive system of justice versus a rehabilitative approach, policy makers need to assess whether prison systems are really the answer to obtaining intended objectives. Incarceration is increasing at an all time record yet crime is not decreasing at an all time record. There are too many strings attached with the process of incarceration, and many of these strings lead to the realization that in the overall scheme of things, prison does more harm than good. Research accurately quantifying this finding needs to further be evaluated and discussed, but there is a consistent finding within this review, which significantly addresses the issues associated with the effects of institutionalization and its negative impact on the offender and society as a whole.

Ariel Case

Segment of Detergent : Ariel (Washing Powder) Selection of target Group for Ariel : Families Preference for Selection: Less competition, high customer base, resulting in high business opportunity and growth. In the following case of Ariel when the product was launched, there was a Perception amongst customers that the detergent cake would give better whiteness. HUL and Nirma were the leading brands and competitors of Ariel. When Ariel entered the market the researchers believed that Ariel will be successful because of its extensive formula.It is a low risk involvement product. But because of its competitors ariel had to advertise its product relating it to the Indian household. Consumer here behaves as a Value Maximize, not just a problem solver. Various Problems that influenced the consumer buying behavior were : 1) The family values. 2) Habit of using a particular brand. 3) Dominance of mother in law . 4) Price of the product Product Differentiation: Consumer might feel buying the product that is unnecessarily differentiated, or its distinctive features do not add much value to consumer lifestyle or status.Conspicuous: this is the risk related with social aspects. What society might perceive is the risk of consumer. Psychological: this risk is associated with consumer’s own personality. Whether the detergent will be value for money. All these risks would lead the consumer seriously involved in Ariel buying decison. And thus, he would follow â€Å"Cautious Buying behavior† for buying Ariel. The decision making process would therefore involve all the necessary steps, emphasizing on each step separately. Marketing strategies for each step are significant to ponder on. 1. NEED RECOGNITION:-Need recognition for the TG selected for Ariel would be automatic. All families who want to see there clothes to be the most cleanly washed and without much effort. Therefore, the problems that Van would solve are: †¢ The problem of white clothes getting pale . †¢ The problem of extensive scrubbing of clothes. †¢ Status in the society. Marketing Strategy at this stage: †¢ To advertise the product in a way that changes the perception of the consumer. †¢ To advertise through a demo of a pale white shirt washed in Ariel and coming out to be bright out after a wash in ariel. To Give an act of the household involving the mother in law and daughter in law relation and the difference in choice. †¢ To attach a catchy jingle to the product. †¢ To distribute free samples. †¢ Mouth Publicity 2. INFORMATION SEARCH :- If we consider the time when Ariel was launched, we find that it was different from then prevailing detergents. Internal Information for consumers consisted of two brands: HUL,Nirma So, consumer was subjected to Double Information Processing Job when Ariel was launched. Consumer wanted to receive every kind of information about the product. Marketer Strategy at this stage: To provide all distinctive fe atures of Ariel through print media advertising and emphasizing on its spacious quality that is perfect for a family to use. †¢ To let the TG know that ariel is value for money product, its advanced technology and better formula. Company should promote the brand through central route to persuasion i. e. it should give logic in its advertisement to amplify the superiority of its product over the other brands available. 3. EVALUATION OF ALTERNATIVES:- Since buying Detergent is a low involvement decision making process therefore the consumer would try to thoroughly evaluate the brand on various parameters like Cost †¢ Features †¢ Fragrance †¢ Quality 4. PURCHASE DECISION In executing a purchase intention, the consumer may make up to sub decisions like brand,Quality,Loyality towards the regular brand. Marketer Strategy at this stage: In the initial stages Ariel did not attract many customers. So it decided to advertise it’s product by showing a relationship be tween the old and new of working. So they made an add in which they focused on convincing the mother in law to change her perception of the product which she has been using and adopt new better technology.

The First Part Last

Imagine being a teen adult who has to deal with a baby, go to school, and work. Well, that's what Bobby has to deal with when his girlfriend has a baby and she leaves him. Bobby's experience as a teen adult and teen adults in the media care for and do things differently. Bobby's and the teen adults' lives have changed ever since a baby entered their lives. Nothing will be the same? First of all, Bobby has to take care of the baby all on his own without his spouse, while the teen adults on the media at least have their spouse or family to help them.For example, when Bobby found out that he got Naira pregnancy he was scared at first and shocked. But when his parents found out they told him that they were not going to help. Also, later on, Naira wasn't okay with It so she left Bobby to continue her life. Bobby was all alone with the baby! In addition, Bobby's world turned upside down when the baby came Into his life; as did the teen parents in the media. For Instance, Bobby couldn't do all the cool things he used to do with his friends. His friends didn't care though because they understood his problem.The teen parents In the media will try to do the opposite ND pretend that they never had a baby in the first place. People will do whatever It takes to take care of a baby or Just drop It out of their head like It doesn't even exist. In conclusion, parent, young or old, have babies and those babies are their responsibilities no matter how much It changes your life. Teen parents and Bobby have lives that have changed throughout their life. While teen parents go help from family or their spouse, Bobby only got friends and a babysitter. The moral of Bobby's and the teen parents' stories are to expect the unexpected and be prepared when It comes.

The United States And The Vietnam War - 946 Words

The Montagnard had suffer the same consequent as the Native American, the conquer of the land, according to the Degar Foundation â€Å"In this way, we have suffered a fate similar to the Native Americans, Australian aboriginals, African Bushmen and other original inhabitants subjected to invasion and exploitation by outsiders.† The same way as the Vietnamese is taking over the land, but the solution in taking back the land is far too risky, due to the fact that; the Montagnard population is dropping. It was once over 3 million during French colonialism, today the race has dwindle to only a few thousand. As the tension between the Montagnard and Vietnam grow the safer place to be is in Cambodia and the neighbor countries. During the Vietnam War a few U. S Special Forces soldiers set up camps in the central highland, deep in the jungle area to block the road from Viet Cong resupplied route. They encounter a tribesmen â€Å"Montagnard† or â€Å"Yard† and the Monta gnard show no interest in the arrival of the U.S, they did not want to deal with the outsider. After the U.S saw that there were many sickness around the tribes and lend a hand to help the sickness, soon the Montagnard realizes they came to help and the Montagnard corporates with the U.S Special Forces. During the Vietnam War the US Special Forces and the Montagnard form great allies. The Montagnard is loyal, friendly and easily to get along with, but there were problems communicating with each other, it was difficult explainingShow MoreRelatedThe Vietnam War On The United States964 Words   |  4 PagesThe Vietnam War is a more frequently and familiar name for the Second Indochina War. It was the longest war America has fought in. The Vietnam War had an impact on the American people, since it was the first war to ever be broadcasted on television. The country was able to see what was happening on the battleground. This war would have lasting effects on the United States and the na tion it divided. The Vietnam war started way before America became involved (1955–1975). Indochina, which includedRead MoreThe Vietnam War And The United States872 Words   |  4 PagesThe Vietnam War was unlike any other war in which the United States has participated. The Vietnam War has many unique attributes, beginning with the unclear reason as to why the U.S. became involved in a war that presented no threat to U.S. citizens or national security. Three unique attributes of the Vietnam War that are very interesting are the U.S. combat strategy, the Vietnamese guerrilla warfare, and the MIA issue. The first interesting attribute is the combat strategy used by the American soldiersRead MoreThe Vietnam War And The United States2269 Words   |  10 PagesThe Vietnam War or the Second Indochina War began in 1955 or ten years after World War 2. The United States direct involvement in the war started in 1964 and extended through 1973 but its indirect involvement started much earlier. At the end of the Second World War the United States and the Soviet Union were recognized as the two greatest military powers in the world. As the Soviet Union expanded their influence over Eastern Europe in countries including Bulgaria, East Germany, and China turnedRead MoreThe United States And The Vietnam War1153 Words   |  5 PagesA Day to Remember It seems as if the united states are always fighting a battle whether it is overseas or within its own borders. The citizens were not ready for what the 1970’s was going to bring, socially, economically, and religiously. Jim Jones was going to bring peace and relief to these people in the most tragic way possible. With brain washing, manipulation, and isolation Jones convinced hundreds of people to commit suicide. The Peoples’ Temple religious movement was one of the many goingRead MoreThe United States Entered The Vietnam War901 Words   |  4 PagesThe Reason the United States Entered the Vietnam War Towards the end of Vietnam War over 60,000 Americans lost their lives while Vietnam lost over 2 million Vietnamese. In essence, participation of United States in this conflict culminated in signing of the infamous War Electricity Acts (Kimball 209). This Act became law in the year 1973 where it required the American president to obtain Congressional acceptance before deploying Americans forces abroad. However, in this particular discussion, theRead MoreEffects Of The Vietnam War On The United States1673 Words   |  7 Pageseffects of the Vietnam War with the United States and Vietnam had devastating effects for both sides. The United States entered this war as a way of proclaiming that it was the world power and to help out a country that split into the North and South Vietnam. One side was communist and the other side was a republic. The Viet Cong tried to oppress and take over. The United States reacted to this threat as a communist act and decided to step in and aid the people o f Vietnam. This war was classifiedRead More The United States in the Vietnam War Essay1274 Words   |  6 PagesThe United States in the Vietnam War Many soldiers have been lost in the different wars that the United States has been involved. Although there have been many wars only one is unique from the others, it is known as the war that was never won or lost. The Vietnam War started out as a conflict but soon escalated into a full-fledged war. Many soldiers have been lost in the Vietnam War. The United States sent many soldiers into the jungles of Indochina trying to stop the spread of communism fromRead MoreThe Vietnam War And The United States Of America1766 Words   |  8 PagesFormer Secretary of State and Vietnam veteran John Kerry said it best when he stated â€Å"In our opinion and from our experience, there is nothing in South Vietnam which could happen that realistically threatens the United States of America† and â€Å"To attempt to justify the loss of one American life in Vietnam, Cambodia, or Laos†¦is to us the height of criminal hypocrisy which we feel has torn the country apart† (Goldstein). Th is statement stands true with many Americans as the Vietnam War was the most opposedRead MoreThe United States Involvement During The Vietnam War1514 Words   |  7 PagesThe United States involvement in the Vietnam War developed into one of the most brutal, yet necessary wars of The Cold War. Although the war was viewed poorly by most, it helped a weak, crumbling South Vietnam stand up to a strong powerful North Vietnam that was forcing communism on them. President Johnson even stated that â€Å"Our objective is the independence of South Vietnam and its freedom from attack.† The United States wanted to stop an oppressive government and to make sure the world is a saferRead MoreThe United States Involvement During The Vietnam War1729 Words   |  7 PagesThe United States involvement in Vietnam was the longest war the U.S. has ever took part in and was considered an extended military engagement due to the fact congress never formally declared war with Vietnam (FCNL). The V ietnam War began on November 1, 1955 and lasted for 20 years until April 30, 1975. The war was fought between the communist Northern Vietnamese and the anti-communist Southern Vietnamese after the country was temporarily divided by the Geneva Accords. Americas entering of the Vietnam